52% of user listening time happens through mobile devices Spotify is also a shining example of how to provide a balanced free version of a service - a version that’s useful enough to be a good option for those who truly can’t afford to pay but limited enough that those who enjoy it probably will choose to pay eventually.
Modern businesses can look at Spotify statistics like these and see how to succeed with a business model that offers a little something for every member of its target audience. Spotify’s free tier is an important part of scaling their service and grooming their users to eventually upgrade to one of their paid options. The fact that they offer a free, ad-supported service in addition to several different paid plans (including one just for students) also helps the brand reach people who might be unable to afford a paid service or still be skeptical about trying one. And Spotify offers such an eclectic mix of music options that it’s an incredible place to discover new music to love when you’re done replaying your old favorites for the umpteenth time. There are very few options a user might go there looking for that they won’t be able to find.
It hosts over 70 million songs and 2.9 million podcasts. Spotify isn’t just a convenient place to go listen to music. Spotify hosts over 70 million songs and 2.9 million podcasts Subscriber-based Spotify statistics are also proof-positive that if you offer users enough value, they will decide to pay for the premium version of that service.Ģ. That said, Spotify is an excellent lesson in identifying a market need no one else is really addressing, creating a product or service, and moving right into that space. There’s more music to choose from, the quality is better, and the user experience is absolutely seamless. Young users can do everything on Spotify that they used to be able to do on the old peer-to-peer file-sharing platforms but to a greater degree. It also presented itself as a solution those markets badly needed - a safe, convenient, and affordable alternative to pirated music. Spotify accomplished this by packaging itself as the must-have streaming platform for the Millennial and Gen Z markets. What’s more, those paid subscriber numbers reflect an 87 million-user jump from the same quarter of the previous year.
Not only do 365 million people use Spotify regularly - a minimum of once a month - but 165 million monthly Spotify users are paying members. 365 million people use Spotify every month
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